3t Transform Appoints New Managing Director

3t Transform Appoints New Managing Director

Leading virtual reality and software specialist, 3t Transform, has appointed a new managing director to help realize its ambitious global growth plans.

3t Transform footer 1Dr. Grant Crow joins 3t Transform at an exciting time as the company gears up for further growth, having already doubled turnover in the last 12 months alone.

The firm, which is part of the 3t Energy Group, develops market-leading, cutting-edge training technology such as virtual reality, augmented reality, digital twins, mobile apps and software to manage competency and training. It has seen interest in its products rocket during the Covid-19 crisis as businesses speed up digital transformation programs. 

Grant has a strong pedigree in the software and learning sectors having spent his career in senior roles establishing and growing several software as a service (SaaS) companies.  

Grant, who originally hails from South Africa, began his early career in private education helping to develop formal leadership programs, most notably one to upskill the South African Police Service leadership following the arrival of democracy in the country. After relocating to the UK in 2000, Grant began working in the software sector helping to establish and grow early-stage technology start-up firms in a wide variety of sectors from talent management to strategy execution, artificial intelligence and biometrics. 

Grant has been responsible for overseeing three successful exits, including an IPO and the sale of ExecuTRACK to Stepstone, and has advised companies such as Experian on SaaS strategy, as well as being a non-executive board member of two technology start-ups. Grant also laid the foundations for business software specialist, i-nexus to go public following a three-fold company growth during his tenure as CEO.

Grant has a doctorate in transformational leadership from Brunel University.

Grant Crow said: “It’s enormously exciting to be joining such a transformational business as 3t Transform. The company is already a fantastic success story, having worked with some of the world’s largest companies to digitalize training such as McDonalds, Total E&P UK, Serica Energy and BP. I am looking forward to building on this amazing track record and helping the company cement its leading reputation in the global training technology market.

“Training is undergoing a step-change at the moment as an increasing number of businesses embrace technology and recognize its value in providing a better learning experience, boosting knowledge retention, reducing carbon footprint and cutting costs from the workforce development budget. 3t Transform is at the forefront of these technology developments and I’m delighted to be part of its extremely talented and committed team supporting businesses as we move towards a greener, safer, more effective future in training the global workforce.”

As well as 3t Transform, the 3t Energy Group includes the UK’s leading energy sector training provider AIS Survivex and market leader in drilling, well control and crane operations simulators, Drilling Systems. 

CEO at 3t Energy Group, Kevin Franklin, said: “We are delighted to welcome Grant as the new MD of 3t Transform. Grant is an inspirational leader with a proven track record of helping software companies achieve their full potential. He will be an enormous asset to the Group moving forward and we are very much looking forward to benefitting from his exceptional business acumen, leadership skills and relentless energy.”

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