Global Eagle Entertainment Inc. has signed a multi-year strategic partnership agreement with Norwegian Cruise Line Holdings (NCLH) to enhance Internet and entertainment services across its Norwegian Cruise Line (NCL) brand’s fleet of 14 ships.
Under the agreement, Global Eagle is implementing flexible, tiered plans for Wi-Fi, texting and video, giving passengers more choices. In the near future guests should be able to use their own devices to access an integrated portal that includes TV programming, on-demand movies, games, and special event telecasts. Global Eagle also expects to be able to monitor usage and dynamically adjust bandwidth for each ship based on real-time demand, ensuring a consistent quality of experience (QoE) at all times.
“Under this new agreement with Global Eagle, we’re looking to expand our onboard communication and entertainment experience for our guests,” said Ross Henderson, NCL’s vice president of onboard revenue. “In addition, Global Eagle’s portal will enable us to manage our onboard revenue-producing services, entertainment and information more efficiently.”
“This new partnership agreement with NCLH is a giant step toward achieving our vision of delivering an unparalleled QoE in reliable high-speed Wi-Fi and entertainment for people on the move, whether on an airplane, cruise ship or luxury yacht,” said Ole Kristian Sivertsen, president of Global Eagle’s cruise, ferry and yacht services. “One of our key competitive advantages in the marketplace is our ability to offer end users a QoE similar to what they get at a luxury land resort.”